SONATA watches, the famous brand of TATA has come up with a new advertisement featuring the current heartthrob of Bollywood- Sushant Singh Rajput. The scene is a college recruitment session. Sushant and his friend are […]
So, a couple of minutes back, Uber emailed me with a link to its first television ad film. Akshata, here’s to you There are millions of amazing stories that we hear each day – stories […]
In two days, on 7th August, we in India will be celebrating the festival of Rakhi. Since it is an event where people tend to shop a lot, consumer brands should technically capitalize on it […]
In January 2017, the Central Board of Film Certification of India refused to give a certificate to Lipstick Under My Burkha. In its defence, the board said, “the story is lady oriented, their fantasy above life. There are contagious [sic] sexual scenes, abusive words, audio pornography and a bit sensitive touch about one particular section of society”.
It takes a lot of courage to tell the audiences that you might not have what they want. A brand like Amazon can afford to make such a statement, and they did it, in the […]
Tata Tea has come up with a new fruit based green tea drink – Fruski. Surprisingly, I didn’t get to know about the product through a social media campaign or a television advertisement. I went […]
I have this cousin I don’t really like. Whenever I get the opportunity, I talk ill about her/him. The other day I was out with my parents and as usual I bitched about my cousin. […]