SONATA watches, the famous brand of TATA has come up with a new advertisement featuring the current heartthrob of Bollywood- Sushant Singh Rajput. The scene is a college recruitment session. Sushant and his friend are […]
Uber Launched Its First Indian television Ad Film
So, a couple of minutes back, Uber emailed me with a link to its first television ad film. Akshata, here’s to you There are millions of amazing stories that we hear each day – stories […]
Days before Rakhi, Wall’s Pakistan celebrates sibling love
In two days, on 7th August, we in India will be celebrating the festival of Rakhi. Since it is an event where people tend to shop a lot, consumer brands should technically capitalize on it […]
Lipstick Under My Burkha, We are sorry
In January 2017, the Central Board of Film Certification of India refused to give a certificate to Lipstick Under My Burkha. In its defence, the board said, “the story is lady oriented, their fantasy above life. There are contagious [sic] sexual scenes, abusive words, audio pornography and a bit sensitive touch about one particular section of society”.
Ogilvy Bangalore Ensures India Shops From Amazon This Raksha Bandhan
It takes a lot of courage to tell the audiences that you might not have what they want. A brand like Amazon can afford to make such a statement, and they did it, in the […]
In A Competitive World, Tata Is Trying Simple Methods To Sell Fruski
Tata Tea has come up with a new fruit based green tea drink – Fruski. Surprisingly, I didn’t get to know about the product through a social media campaign or a television advertisement. I went […]
Tuesday thought: Love attracts love
I have this cousin I don’t really like. Whenever I get the opportunity, I talk ill about her/him. The other day I was out with my parents and as usual I bitched about my cousin. […]
