Simplicity is a beautiful tool which thankfully is finding its place back in our films and advertisements. Today, I came across one such subtly crafted ad film – ‘Appu’ for a travel based website – […]
Don’t miss Navratna Oil’s quirky ad featuring Amitabh Bachchan
Emami’s Navratna Oil has a good old association with legendary Bollywood actor, Mr Amitabh Bachchan. The actor has done many ad films for the brand in the past and has once again been featured in the […]
Pedigree promotes dog adoption in a different way
More dogs in households simply mean more need for dog food. Simple concept, isn’t it? Staying true to this notion, Pedigree US has produced a new ad film endorsing adoption of dogs. Launched keeping in mind […]
Pamper recognises an essential need of premature babies
Life is a struggle for premature babies and their families. To help them out a little, Pamper which is a product of Procter & Gamble has come up with a new range of diapers for […]
Nexa could have delivered Ciaz in a better way
An idea without proper execution mostly goes in vain. And Nexa’s new ‘Trending’ video –Delivering Ciaz the NEXA way is a classic example of that. The video shows a young couple who have gone to take the delivery of […]
Here is how Big Fat Sandwich reminded us the importance of good service in restaurant business
An advertisement can only attract you to a product or a service once. It is the experience that you receive which ultimately decides if you would want to go back to that product/place/service again or […]
Ogilvy and Forbes Brazil customise the billionaire’s list to raise an important point
Ogilvy Brazil’s latest work for Forbes Brazil shows how different its billionaire’s list would have looked if the top earners were women. The pictures of Mark Zuckerberg, Carlos Slim and Bill Gates have been photoshopped […]
