Football Sponsorships

Cristiano Ronaldo’s Brand Partners in 2020

Forbes magazine has released this year’s list of the richest athletes in the world, and with the total earnings of $105 Million, Cristiano Ronaldo stands on number 2 on the list. It means that the only other athlete who makes more money than him is Roger Federer.

Interestingly, though Ronaldo’s rank has remained the same since the past year, his total earnings have reduced by $4 Million. While in 2019, he made $44 Million via endorsement, this sum increased to $44 Million in 2020. One reason behind the stagnant income is that Ronaldo’s associations with Seven, Meraas, Abbott, and American Tourister came to an end. At the moment, Ronaldo only has ten brand partners. Let us take a look at them.

Pestana CR7 Lifestyle Hotels
In the second half of 2017, Cristiano Ronaldo decided to invest in the Portuguese hotel chain, Pestana. The hotels that will be owned by the two will be called Pestana CR7, with CR7 being the trademark combination of Ronaldo’s initials and shirt number. The first two hotels under this venture were opened in Madrid and in New York’s Times Square. 

In July 2017, Cristiano Ronaldo purchased a majority stake in Portuguese agency, Thing Pink, digital venture. Thing Pink was then rebranded to 7EGEND with the vision to have a tech brand and a medium to launch new tech products. 

Ronaldo launched a hair transplant clinic in Madrid, Spain, in March 2019 called Insparya. At the launch of the first clinic, Cristiano said, “Alopecia is a very big problem in Europe and around the world, and we want to help people improve their self-esteem and not be ashamed to come to us.” 

The partnership between Cristiano and Nike first began in 2003 and in 2016, he became the third athlete in history to sign a lifetime deal with the brand. Prior to him, only Michael Jordan and LeBron James were given this wonderful opportunity.

Herbalife Nutrition
Global Nutrition company, Herbalife, first partnered with Ronaldo in 2013, when it launched a co-branded sports drink, ‘Herbalife24 CR7 Drive’. Ever since Ronaldo has also served the brand as its brand ambassador. The deal was later renewed in 2018 for three years. On the extension, Ronaldo said, “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”

Sports streaming platform, DAZN, joined forces with Ronaldo in August 2018. Owned by Perform Group, DAZN is an online sports streaming platform, also commonly called the Netflix of Sports. Cristiano works as the global ambassador of DAZN in all its operating countries, including Canada, Germany, and Japan.

Ronaldo became an ambassador of Clear Shampoo in 2014. Since then, he has been featured in a few adverts for the brand, which were spread across different media.

Ronaldo has been an endorser of MTG’s Training Gear Sixpad since 2014.

American cable television provider/multiple system operators, Altice, has been a partner of Ronaldo since 2015. The contract was last renewed in 2019.

CR7 Fitness
Cristiano Ronaldo owns various gyms in Spain and Portugal by the name of CR7 Fitness. 

Please note that Cristiano Considers to endorse his personal brands CR7 Footwear, CR7 Underwear, CR7 Denim and CR7 Fragrances.


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