Surf Excel Pakistan’s Ramadan TVC Spread Joy in these tough times

Be it India or Pakistan, Surf Excel as a brand has made it a point to come up with its best advertising work during the festive days. Continuing this trend and keeping the global lockdown situation in mind, Surf Excel Pakistan has created another gem of an advertisement celebrating the season of Ramadan.

In the 2 minutes ad film, little children are seen helping the unsung heroes and the underprivileged in these times of need. The message is loud and clear – Goodness will always prevail. The background score in the voice of Shafqat Amanat Ali further enhances the package.

Released on April 26th, the 2 minutes long commercial has already garnered over 2 million views. It is receiving lots of appreciation and love from around the world. And since Coronavirus disease (COVID-19) is a global issue, the advertisement will help the brand across different continents and not just Pakistan.

Now without further ado, watch this beautiful piece of advertising

Brand: Unilever (Surf Excel)
Production House: Bionic Films
Agency: MullenLowe
Executive Producer: Salman Farooqi
Director: Umair Nasir Ali
Sr. Producer: Zohaib Siddiqui
Producers: Saad Alavi & Amna Zamani
Associate Producer: Jamshaid Alam
DOP: Farhan Hafeez
Asst Director: Hassaan Mukhi
Art Director: Noman Akhter (Sam)
Stylist: Iqra Sheikh
Singer: Shafqat Amanat Ali
Cast – Unfortunately, the names of the little boys and girls in the ad film aren’t known.


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