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Football Sponsorships

Brand Partners of Real Madrid, 2019-2020

With a sum total of €750.9 million, Real Madrid Club de Fútbol entered 2019 as the richest soccer club in the world. Its competitors FC Barcelona and Manchester United acquired the second and third spot with earnings of €690.4 million and €666 million, respectively. Apart from winning important matches, Real Madrid makes truckloads of money via brand sponsorships. Unlike many other clubs in the market, Real Madrid doesn’t have a big pile of brand associations. The club clearly prefers quality over quantity and as a result has signed a few but very powerful sponsorship deals. Take a look at them.

MAIN SPONSORS

1. Emirates
Emirates is the official shirt sponsor of Real Madrid. The two organizations first joined forces in 2013 and later renewed their contract until 2022 in 2017. This cost of the deal has been estimated to be close to 70 million euros per year.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Emirates

2. Adidas
Adidas replaced Kelme as the kit manufacturer of Real Madrid C.F. in 1998. As per their current contract, RM will earn almost 1 billion euros with this association. 

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Adidas

GLOBAL SPONSORS

3. Hugo Boss
Hugo Boss partnered with Real Madrid as their first official fashion partner in 2016. The club’s official off-field attires are designed and made by Hugo Boss. 

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Hugo Boss

4. Nivea Men
What started in 2013 as a regional sponsorship was turned into a global partnership in 2017. 

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Nivea Men

5. Hankook
Real Madrid and South Korean Company, Hankook Tire, joined forces in 2016.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Hankook

6. Mahou
Famous Spanish Beer brand, Mahou, has been a partner of the European champions since 2001.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Mahou

7. Exness
In July 2017, International retail forex broker Exness entered into a 3-year sponsorship deal with Real Madrid.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Exness

8. EA Sports
EA Sports has been the official video game partner of Real Madrid since the beginning of 2015-2016 season.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  EA Sports

9. Audi
Audi and Real Madrid’s deal has been active since November 2014. Team players were gifted Audi cars to celebrate this association.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Audi

REGIONAL SPONSORS

10. CaixaBank
CaixaBank serves as Real Madrid’s Official Banking Partner in Spain and Portugal.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  CaixaBank

11. Codere
Spanish betting company Codere Apuestas is the official betting partner of the club in the region.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Codere

12. Sanitas
Bupa’s brand Sanitas is a leading health and wellness services provider in Spain. It signed a sponsorship agreement with the Vikings in September 2011.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Sanitas

13. Coca-Cola
Coca-Cola is Real Madrid’s official soft drink and Powerade which also belongs to the Coca-Cola Company is the official sports drink of the club.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs CocaCola

14. Tecate
Spain’s leading light beer brand Tecate is a partner of Real Madrid for the Mexican market.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Tecate

15. Solán de Cabras 
Mahou San Miguel Group’s mineral water brand – Solán de Cabras is the official regional partner of the Vikings in Spain.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs  Solan De Cabras

16. Palladium
Palladium Hotel Group joined forces with Real Madrid football team in 2019.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs Palladium

17. China Citic Bank
China Citic Bank became the first Chinese partner of Real Madrid towards the end of 2018.

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs China Citic Bank

18. ManBetX
The international gaming company, ManBetX, became Real Madrid’s Asian Partner in 2018. 

Real Madrid Sponsors Brand Partners Associations Endorsements Advertising Logos on pitch LEDs ManBetX
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