Ogilvy Creates Magic in Clinic Plus India’s Daughter’s Day Film

For 2019’s daughter’s day, Hindustan Unilever’s variant, Clinic Plus India, has released a marvelous ad film in which different mothers from different ethnicities are teaching their daughters to be strong. While braiding their hairs, the mothers tell their daughters about the sacrifices that they had to make in life and encourage the young ones to not adhere to the same regressive rules. 

Titled #MeriBetiStrong, the 1 minute 58 seconds shot was conceptualized by Ogilvy Mumbai and shot by Good Morning Films under the direction of Shashanka Chaturvedi. 

Released just two days ago, the advertisement has already received a lot of love on social media. So, do take out some time to see this wonderful work of advertising and let us know your feedback on it. 

Full Credits
Production House – Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D’Cruz
Executive Producer: Vikram Kalra
Cinematography: Satchith Paulose
Music: Ashutosh Phatak
Editor: Shashanka Chaturvedi
Brand: Hindustan Unilever – Clinic Plus
Brand Team: Deepika Bhan, Karan Goel, and Harshal Chaudhari

Ogilvy Mumbai
CCO Worldwide: Piyush Pandey
CCO South & S.E.A: Sonal Dabral
CCOs West: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak B Positive
ECD and Copywriter: Anurag Agnihotri
Creative Team: Anurag Agnihotri, Shahrukh Irani, Saurabh Kulkarni
Chief Client Officer: Hephzibah Pathak
Account Management: VR Rajesh, Vineet Singh, Ankur Gupta, Toshita Agarwal, Tamanna Shah
Brand Planning: Prem Narayan, Russell John

Production Designer: Saloni Porwal
Art director (Delhi): Vinod Kumar Arya
Casting Director: Amita Sehgal
Wardrobe Stylist: Tanya Ameya Kankonkar
Assistant: Ankita Sethi
Hair & make up: Vipul Bhagat
Focus puller: Sanjeev Tamrakar
Gaffer: Praful Dash
Live Sound: Tanel Tänna
Associate Producer: Mital Suvagia
1st AD: Varun Vij
DA: Gaurav Gupta
2nd Ad: Ishita Mishra
Line Producer: Sandip Baban Thube 
Production Service Company: Moon Rise Productions
Location Team: Ravi Agnihotri, Ayub Malik, Firoz Khan
Unit Manager: Komal Singh Rawat
Transport Captain: Danish Khan
Boys: Tapan and team
Accounts: Nurul Khan  
Post Production Head: Bharat Arote
Sound Design: Abhinav R.
Post House: Good Morning & Doghouse studios
Online Editor: Abhijit Debnath
Colorist: Nicola GasparriAccountants: Shashikant Kasar & Amit Tondare
Production Assistant: Parshuram Shivaji Patil
Post Production Assistant: Manish DabholeThe Boys: Rauf, Ramu, Somnath, Abdul, and Shiv

Names of actors – Not Known

Categories: Advertising

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