World-known beauty brand, the Body Shop, has roped in Shraddha Kapoor as its brand ambassador in India. The brand unveiled a commercial featuring the actress on September 4, 2019. This is the Body Shop’s first-ever television advertisement in the history of the brand’s existence.
On becoming the face of the Body Shop, India, Shraddha Kapoor said, “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out,”
On association with Shraddha, Shriti Malhotra, CEO, The Body Shop India, said, “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India’s Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop’s values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”