Last Update – August 8, 2019
NBA Star, LeBron James is a living sports legend. He is widely loved and respected all over the world. James’ stardom has made him one of the richest athletes in the world. In 2018, he was 6th on the Forbes list of World’s 100 highest-paid athletes, with a total income of $85.5 Million ($52 Million from endorsements). While in 2019, James’ position slipped to 8th, his total income increased to $89 Million ($53 Million from endorsements).
A number of brands have contributed towards LeBron James’s massive brand value. Let’s take a look at them.
Rimowa is the latest brand in LeBron James’ kitty. The luxury luggage brand roped in James as a brand ambassador in May 2019.
Nike’s association with LeBron James began in 2003 which was later converted into a massive $1 Billion life-time sponsorship deal.
Coca-Cola (Sprite and Powerade)
Lebron James joined forces with the Coca-Cola company in 2003, to promote its two brands – Sprite and Powerade.
King James’ joined hands with the trading company, Upper Deck, in 2003.
Beats Electronics began sponsoring LeBron James in 2008. He is often seen endorsing the brand via his social media accounts.
James is not just a promoter but also an investor in the fast-food chain, Blaze Pizza. This venture began in 2015.
State Farm Insurance
This brand of insurance and financial services roped in James as an ambassador in 2008.
LeBron James became an official promoter of Audemars Piguet in 2011. The brand even launched an entire range of watches after the NBA star’s name.
Dunkin Donuts and Baskin-Robbins
In March 2012, LeBron signed an endorsement deal to advertise Dunkin’ Donuts and Baskin-Robbins in Asia.
LeBron James joined hands with Kia Motors as a luxury ambassador in 2014.
Telecommunications company Verizon’s association with King James started in 2016 and is expected to end in 2019.
In 2017, Intel Roped in LeBron James to promote its Self-Driving Cars.
In the past, LeBron James also advertised for McDonalds (2010-2015 and Samsung (2012-2017).