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Take a look at all the Brand Partners of LeBron James

Here are the brands that LeBron James endorses

Last Update – August 8, 2019
NBA Star, LeBron James is a living sports legend. He is widely loved and respected all over the world. James’ stardom has made him one of the richest athletes in the world. In 2018, he was 6th on the Forbes list of World’s 100 highest-paid athletes, with a total income of $85.5 Million ($52 Million from endorsements). While in 2019, James’ position slipped to 8th, his total income increased to $89 Million ($53 Million from endorsements).
A number of brands have contributed towards LeBron James’s massive brand value. Let’s take a look at them.

Rimowa
Rimowa is the latest brand in LeBron James’ kitty. The luxury luggage brand roped in James as a brand ambassador in May 2019.

Nike
Nike’s association with LeBron James began in 2003 which was later converted into a massive $1 Billion life-time sponsorship deal.

LeBron James Brand Endorsements Ambassador Advertisements Associations List Commercials TVC Promotions Associations Sponsors Partners Nike

Coca-Cola (Sprite and Powerade)
Lebron James joined forces with the Coca-Cola company in 2003, to promote its two brands – Sprite and Powerade.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Sprite

Upper Deck
King James’ joined hands with the trading company, Upper Deck, in 2003.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Upper Deck

Beats Electronics
Beats Electronics began sponsoring LeBron James in 2008. He is often seen endorsing the brand via his social media accounts.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Beats Electronics

Blaze Pizza
James is not just a promoter but also an investor in the fast-food chain, Blaze Pizza. This venture began in 2015.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Blaze Pizza

State Farm Insurance
This brand of insurance and financial services roped in James as an ambassador in 2008.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners State Farm Insurance

Audemars Piguet
LeBron James became an official promoter of Audemars Piguet in 2011. The brand even launched an entire range of watches after the NBA star’s name.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Audemars Piguet

Dunkin Donuts and Baskin-Robbins
In March 2012, LeBron signed an endorsement deal to advertise Dunkin’ Donuts and Baskin-Robbins in Asia.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Dunkin Donuts Baskin Robins

Kia Motors
LeBron James joined hands with Kia Motors as a luxury ambassador in 2014.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Kia Motors

Verizon
Telecommunications company Verizon’s association with King James started in 2016 and is expected to end in 2019.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Verizon

Intel
In 2017, Intel Roped in LeBron James to promote its Self-Driving Cars.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Intel

In the past, LeBron James also advertised for McDonalds (2010-2015 and Samsung (2012-2017).

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