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Brands that have allied with boxing star Canelo Álvarez

Santos Saúl Álvarez Barragán, fondly known as Saúl “Canelo” Álvarez, is amongst the most successful athletes in the world. Regarded as the world’s best active boxer, Canelo stood 4th on the World’s Highest-Paid Athletes by Forbes in 2019. He made a whopping $94 M in the past year, out which just $2 M came from endorsements. These figures are going to rise next year as in the past few months, Canelo has signed some massive endorsement deals. On that note, let us take you to the brands that are the current allies of Mexican Sports Sensation – Canelo Álvarez.

DAZN
Dazn – a subscription video streaming service owned by Perform Group, roped in Canelo Alvarez as one of its brand ambassadors in 2018. The five-year, 11-fight contract was estimated to be close to $365 million.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads DAZN

Roger Dubuis
In 2018, watchmaker – Roger Dubuis, chose to support Canelo Alvarez. As the brand ambassador of Roger Dubuis, Canelo not just wears and endorses the watches but also wears the brand’s logo on his shorts during pivotal fights.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads Roger Dubuis

Tecate
The Heineken-owned Mexican beer brand, Tecate, joined forces Canelo Alvarez at the beginning of 2016.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads Tecate

Henessy
Hennessy, the world’s best-selling Cognac, chose to become one of Canelo’s allies in 2018.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads Henessy

Coppel
Canelo is an endorser of Mexico based chain of a departmental store, Coppel.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads Coppel

Value Grupo Financiero
In 2019, Canelo partnered with a fund management company, Value Grupo Financiero, to help him manage his vast fortune.

Canelo Alvarez Brand Ambassador Allies Partners Sponsors Brand Associations Advertising TVCs Endorsement List Promotions Social Media Paid Ads Value Grupo financier
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