Football Sponsorships

Brand Partners of Cristiano Ronaldo (2019)

With the total income of $109 Million in 2019, Cristiano Ronaldo became the second richest athlete in the world. While $65 Million of this sum came from playing soccer, the remaining $44 Million came from endorsing brands. Let’s take a look at all the brands that contributed towards Ronaldo’s massive bank balance in the past one year.

Pestana CR7 Lifestyle Hotels
The Pestana CR7 Lifestyle Hotels is a joint venture owned by Portugal hotel chain, Pestana and Cristiano Ronaldo. Under this project, Cristiano not just owns multiple hotels across the world, but he also advertises for them.

Ronaldo set up a hair transplant clinic in Madrid, Spain in March 2019 called Insparya.

In 2016, Ronaldo became the third athlete in the world to ink a lifetime deal with global sportswear brand, Nike. The two had been working together for a long time before that.

Herbalife Nutrition
Global Nutrition company, Herbalife, roped in Cristiano Ronaldo as a brand ambassador in 2013.

Sports streaming platform, DAZN, joined forces with Ronaldo in August 2018. The original contract is meant to end in 2020.

Haircare brand, Clear, became a partner of Ronaldo in 2014.

Ronaldo is a partner of MTG’s venture – Training Gear Sixpad.

American cable television provider/multiple system operators, Altice, has been a partner of Ronaldo for a few years now.

American Tourister
At the beginning of 2018, Cristiano Ronaldo was picked up to endorse American Tourister.

Abbott joined hands with Ronaldo in 2015.

CR7 Fitness
CR7 Fitness are gyms owned and advertised by Cristiano Ronaldo.

Dubai based holding company, Meraas, is a brand partner of Cristiano Ronaldo.

Seven (qipai)
Seven is a clothing brand endorsed by Ronaldo.

In 2017, Cristiano started his very own tech brand by the name of 7EGEND. The brand develops strategies, products and solutions intending to evolve and transform the sports industry.

CR7 Cristiano Ronaldo Footwear
In April 2015, Ronaldo launched his footwear line under his fashion brand, CR7.

Cristiano Ronaldo Legacy
Ronaldo further expanded his brand by launching his own fragrance in partnership with Eden Parfums in September 2015.

CR7 Cristiano Ronaldo Luxury Underwear
In November 2013, Cristiano in partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, co-designed a range of underwear and sock line. CR7 represents Ronaldo’s initials followed by his jersey number.

In the past, Ronaldo has endorsed Panzer Glass, Smaaash Entertainment, Tag Heuer, Banco Espirito Santo, Castrol, Emporio Armani, Soccerade, Konami, KFC, JBS, Samsung, Jacob and Co, Sport Lobster, Emirates Airline, ZTE, Xtrade, Exness, Toyota, Save The Children, TAG Heuer, Poker Stars, Egyptian Steel, Denali® luxury sports blankets (CR7 Cristiano Ronaldo Blankets).


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