Tennis Sponsorships

A look at Sofia Kenin’s Brand Partners

Sofia Anna “Sonya” Kenin, became an overnight sensation after defeating tennis legend, Serena Williams, in the round of 32 of French Open 2019. Hailing from the United States of America, this 20 years old, is doing extremely well in her professional tennis career. Sofia is currently only supported by two basic sponsors, but if she continues to do as well as she is doing, more brands will join forces with her. On that note, here is a small brief on Sonya’s sponsors.

Global sports equipment brand, Babolat, makes Sofia’s tennis racquets and their strings. Presently, she uses Babolat Pure Drive (27″). In strings, she uses Babolat RPM (main) and Natural Gut (cross).

Sportswear brand, Fila, is Sofia’s apparel partner.


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