Leading Indian menswear brand, Indian Terrain, has roped in captain cool –
Mahendra Singh Dhoni as its brand ambassador. Bollywood actors such as Kunal Kapoor and Randeep Hooda have been earlier associated with the brand.
On association with Indian Terrain, Mahendra Singh Dhoni, brand ambassador, Indian Terrain Fashions Limited said, “I am extremely delighted to be the brand ambassador of Indian Terrain. It is a well-known fact that Madras and its people hold a special place in my life, for the love and acceptance that has been bestowed on me over the years. To associate with a Madras-born brand like Indian Terrain felt natural and appealing. The brand seamlessly mirrors my off-the-field style. I look forward to an extraordinary inning with the brand!.”
Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said, “Indian Terrain finds the perfect brand ambassador in Mahendra Singh Dhoni. His universal appeal coupled with his cool personality and effervescent energy will help the brand in addressing the younger audience segments thereby building greater visibility. This association will help the brand in further strengthening its leadership position in the southern markets and aid rapid expansion in the north and east markets. With this new start, we are also looking to further refine our offerings under Terrain Jeans and build a unique collection for young Indians.”