Bollywood Endorsements

Sara Ali Khan Becomes the Face of ITC’s Fiama

It looks like 2019 has decided to treat Sara Ali Khan exceptionally. So far, in 5 months of the year, Sara has already signed 6 major endorsement deals. The latest addition to this list happened just days ago when ITC made Sara the brand ambassador of its soap and body wash brand, Fiama.

Fiama has already begun campaigns across different platforms featuring Sara Ali Khan. It has even released a 25 seconds TVC in which Sara in her bubbly avatar is seen advertising for the Fiama Scents Body Wash, with touch activated fragrance.

On her association with Fiama, Sara said, “When I think Fiama, I think fresh, fun and fragrant! I am so thrilled to be a part of the Fiama family and can’t wait to introduce their new innovations. Together Fiama and I will endeavour to make every bath interesting and exciting. For me each day is a new opportunity and there’s nothing better than a fun filled Fiama bath to say Good morning!!”

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Innovation triggers new possibilities. India is a tropical country and long lasting freshness is a key category driver. As a first in India, Fiama Scents addresses this need to enhance consumer experience. Fiama Scents have the longest lasting freshness and fragrance among Body Washes in India. It also delivers on skin benefits which creates a great bathing experience. Fiama, since its inception has been an innovation leader. Be it the first ever Gel Bar designed with patented technology, and now its first ever range of body washes with fragrance encapsulation technology.”


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