ITC’s popular snack brand, Bingo, has made Ranveer Singh its brand ambassador in India. The Bollywood actor will be seen endorsing various variants of the brand across multiple channels of advertising. Bingo is looking to capitalise of Ranveer’s quirky and fun avatar to reach out to more consumers in the country.
On the appointment of Ranveer as the brand ambassador, Hemant Malik, divisional chief executive – Foods Division, ITC, said, “We are delighted to have Ranveer Singh onboard as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
On his association with Bingo, Ranveer Singh said, “It is an absolute pleasure to associate with a world class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers. Through this association, I hope we excite to delight the consumers even more and take the success story of Bingo! to further heights and glory.”