Cricket is THE MOST popular sport in India. The country eats-breaths-lives cricket. So, naturally, all those who are associated with the sport are all the time in the public eye. Over the years, many brands have tried to benefit from the fandom of the Indian cricket team by investing in it. They know that an association with the Board of Control for Cricket in India (BCCI) can place their brand and their products at the top of the table. Interestingly, there are not many spots for the brands to apply for. The BCCI engages in limited associations and from time to time releases tenders asking brands to join forces with it. The brands with the highest bid, earn the requested sponsorship. Here are the big corporate giants that have managed to earn a partnership with the Indian Cricket Team.
*Please Note these associations work through all the national teams that play under the BCCI
Team Sponsor – OPPO
In March 2017, OPPO Mobiles India Pvt Ltd. earned the sponsorship rights for the Indian cricket team. The deal which is set to end on 31st March 2022 costs OPPO a whopping ₹1079.29 crore.
Kit Sponsor – Nike
One of the world’s leading sports brand, Nike, joined forces with the Board of Control for Cricket in India (BCCI) in December 2005. Their association was last extended in 2016 till 2020 for approximately ₹370 crores. Nike is responsible for the team’s cricket kit.
Title Sponsor – Paytm
Indian e-commerce payment system and digital wallet company, Paytm, became the title sponsor of the Indian cricket team in July 2015. The four-year deal was estimated to be around ₹203.28 crore and will end soon.
Pepsico became the associate sponsor in the Indian cricket team in 2016. As per the four-year deal, Pepsi is the on-ground associate sponsor for all international and domestic cricket matches played in the country across all formats of the game.
In March 2016, Hyundai Motor India Ltd (HMIL) entered into a four-year partnership deal with the BCCI as an associate sponsor for all international matches played at home.
Jana Small Finance Bank
BCCI tied up with financial services firm, Janalakshmi Financial Services (Jana), as an associate sponsor in September 2016.
In April 2018, Star India got five-year BCCI media rights contract for ₹6,138.1 crores.