Bollywood’s young star, Sara Ali Khan, has been roped in as the brand ambassador of Puma Women in India. For the upcoming 2 years, Sara will be seen promoting both the sport style and training business for the global sports brand in India. Cali, Nova, and Defy are some of the Puma variants that Sara will be endorsing. Jacqueline Fernandez, Disha Patani, Lisa Haydon and Bani J are some other actresses who have promoted Puma in the past.

On the appointment of Sara as their new brand ambassador, Abhishek Ganguly, Managing Director, PUMA India, said, “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth. These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

On her association with the brand, Sara said, “When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level.”

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