May 23, 2019
Mahendra Singh Dhoni is the most loved cricketer of our generation. His fans adore him, worship him. For them, he is no less than a God. Mahi’s charm and good cricketing skills have made him a favorite of the advertising world too. The man has endorsed many many brands and here is a list of them all.
Also Read – Brand Rivalry Between Virat Kohli and MS Dhoni
Leading Indian menswear brand, Indian Terrain, roped in captain cool –
Mahendra Singh Dhoni as its brand ambassador.
Dhoni was named the brand ambassador od redBus in April 2019.
In March 2019, toothpaste brand, Colgate, released a couple of TVCs featuring MS. One of the adverts also featured Dhoni’s wife, Sakhi.
Luxury watch brand, Panerai, partnered with MS Dhoni in December 2018.
Automotive Batteries, Inverters, Inverter Batteries, and Solar Applications brand, LivFast, launched its first advertising campaign with MS during the last few days of 2018.
Domain registrar and web hosting company, GoDaddy, launched an ad campaign with Dhoni in December 2018.
On November 12, 2018, Bharat Matrimony made it public that Mahendra Singh Dhoni has been appointed its brand ambassador.
On September 19, 2018, Mahendra Singh Dhoni replaced Irrfan Khan as the brand ambassador of Mastercard in India.
Real estate brand, Sumadhura, and MS Dhoni joined forces in August 2018.
Dhoni began endorsing this chocolate bar manufactured American company Mars in 2018.
Dhoni was first signed by Orient Fans in 2006. Almost every year, the brand makes multiple TVCs with this cricket sensation.
MS Dhoni has been the main face of online pharmacy, Netmeds, since May 2018.
In 2018, MS became the brand ambassador of Sound Logic.
In the middle of 2018, Dhoni signed a whopping 15 crore multi-year endorsement deal with German cybersecurity company WardWiz.
Dhoni endorses this brand along with Kapil Dev.
Lava named Dhoni its brand ambassador in April 2016.
SportsFit by MS Dhoni
In 2012, Dhoni launched a chain of gyms by the name of SportsFit World. He is both the leader and the ambassador of the brand.
Seven too is a brand owned by Mahendra Singh Dhoni. It was launched in February 2016 and deals in casual and sportswear clothing.
Zed Black Agarbattis
In 2017, Zed Black Agarbatti roped in MS Dhoni as its national brand ambassador
Gulf Oil India
Dhoni became the brand ambassador of Gulf Oil India in 2011. Their association has continued since then.
This is the latest brand to have fallen into Dhoni’s kitty. This fantasy sports platform launched multiple ads with the cricketer before IPL 2018.
In February 20125, Reebok India launched a campaign – #This1isForMe, with MS Dhoni where the cricketer asked people to exercise for one hour every day.
Exide Life Insurance
MS was made the brand ambassador of Exide Life Insurance in 2016. This was Dhoni’s first endorsement deal in the insurance sector.
In 2005, Dhoni was roped in to endorse Pepsi, he was replaced 11 years later by Virat Kohli.
Two to three years back, Dhoni did multiple TVCs for Boost India.
State of Jharkhand
Dhoni was roped in as the brand ambassador of Jharkhand in 2016.
In 2013, Dhoni signed a bat deal with Amity University. According to the contract, Dhoni would have Amity’s logo on his bat.
Spartan Sports is an Australian firm that manufactures sports equipment
This brand was always associated with Dhoni. Through multiple TVCs, hoardings, print adverts, Aircel made sure that public knew that Dhoni was its brand ambassador.
In 2005, Dhoni was roped in as the brand ambassador of TVS. Dhoni especially endorses the Star City Motorcycles manufactures by TVS.
In 2006, Dhoni was roped in as the brand ambassador of Videocon for Rs 40 Lakh. Dhoni even appeared in an ad film for the brand opposite Shah Rukh Khan.
Dhoni was appointed as the brand ambassador of Sonata in 2006. Please note that Sonata and Titan belong to the same parent company – Tata Group.
Dhoni was seen in various TVCs of this stationery brand.
Seems like 2006 was a very lucky year for MS. At present, the brand is endorsed by Saif Ali Khan.
Dhoni did not advertise this brand in a direct way although he was appointed Vice-President of The India Cements Ltd in 2013.