We know that in the corporate world, women don’t enjoy many leadership roles. Despite us being in the 21st century, the status of women though has improved, it still has a long road ahead of it.
To highlight this major problem of our society, L’Oreal Paris not just collected and analyzed data, it also represented the results in the most amazing way.
Using simple infographics with products used by women, the brand has depicted various relevant statistics via three print adverts. Created by McCann, Germany for L’Oreal, the advertisements are rightfully earning many applauds.
Advertising Agency: McCann, Düsseldorf, Germany
CCO: Sebastian Hardieck
ECD: Serdar Kantekin
Senior Copywriter: Schakir Islamow
Senior Art Director: Berkant Yerli
Final Art Worker: Jonas Boamah
Retoucher: Martin Komora
Digital Retoucher: Max Hornäk
Head of Print Production: Oliver Hugo
Photographer: Thomas Steuer
Client Service Director: Sabine Bülow
Junior Account Manager: Katrin Weber
Head of Brand Strategy: Christian Bihn
Strategic Planner: Deborah Schaper
Team Lead Studio: Anja Schilling