Advertising Bollywood Endorsements

Radhika Apte becomes the first brand ambassador of Clinique in India

Bollywood actress, Radhika Apte, has become the first brand ambassador of Clinique in India. This skincare, cosmetics, toiletries and fragrances brand is a subsidiary of the Estée Lauder Companies.

Radhika took to her social media account to announce her association with the brand. She said, “A brand I love and cannot get enough of! I am so happy to be the first brand ambassador for Clinique India.”

In the past, Radhika has advertised for Myntra, Mother Dairy, Manco True Root Slab, and Rivana Gold & Diamonds amongst other brands. Clinique is her second high-end endorsement deal after global watch brand, Daniel Wellington.

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