UpGrad, a platform which provides online courses and education programs for professionals, recently roped in Vicky Kaushal as its main face of advertising. It released the first TVC featuring the Bollywood actor on 27th January 2019.
The 68 seconds advertisement under the campaign, #LifeKoKaroLift, highlights the various advantages of upGrad, it also shows how by using it a person can climb up the success ladder.
UpGrad has set aside a whopping 100 crores for advertising in 2019. It is looking to target the 25-35 age group, and will majorly use digital and television space to reach out to more consumers.