Last Updated January 18, 2019: Forbes list of World’s Highest Paid Athletes in 2018 went live a while back. While overall, it is Floyd Mayweather who stands on top of the table, when only endorsement earnings are considered, Roger Federer has emerged victorious. Turns out that RF made $65 Million in 2018 from advertising products and services. In 2017 too he was on top in this category with an income of $50 Million from endorsements. Let us look at all the brands that have made Federer one of the highest paid athletes in the world.
The Swiss multiple Grand Slam Winner has been endorsing Rolex for years now. After breaking Pete Sampras’ all-time Grand Slam record, Roger said, “When I was finally able to lift the trophy, I was wearing my Rolex on my wrist.”
Federer became the brand ambassador of Mercedes-Benz in 2010. His contract allowed him to receive a new car every six months.
3. Credit Suisse
In November 2009, Credit Suisse signed a 10-year deal with Roger Federer. The brand promised to make a “significant annual contribution” to the Roger Federer Foundation, the charity which was founded by the tennis star to help disadvantaged children in Africa.
4. Jura Elektroapparate
Jura Elektroapparate AG is a Swiss developer and distributor of home appliances. Roger represents the brand in Switzerland and also internationally.
5. Moet and Chandon
In November 2012, Moët & Chandon, the Champagne brand, chose Roger Federer as its brand ambassador.
In 2017, pasta brand, Barilla, roped in Roger Federer as its main face of advertising.
In 2009, Lindt first signed Roger Federer as its brand ambassador. In November 2017, the brand further extended the contract with him.
Wilson Sporting Goods Company is an American sports equipment manufacturer which ensures that Roger uses the best tennis rackets in the world. In fact, Roger also designed a racket with Wilson’s team. According to a post on the company’s website, ‘Roger worked tirelessly with Wilson designers across the globe to breathe new life into the iconic Pro Staff. Every detail was pored over to create a racket that wants to be held and provides an edge for players bold enough to pick one up.’
In June 2018, Roger Federer joined forces with Uniqlo after his contract with Nike ended. This 10-year deal has been estimated to be around $300 million.
Roger has been a NetJets customer since 2004. According to the brand’s website, Roger says, ‘NetJets is definitely part of the winning formula for me on the tennis tour.’
Sunrise is Switzerland’s largest private telecommunications operator. In 2014, Roger Federer was roped in as it’s brand ambassador.
In Septemeber 2018, a German manufacturer of premium luggage, Rimowa, signed a multi-year sponsorship deal with Roger Federer.