Bollywood actress and Indian cricket’s first lady, Anushka Sharma, has been roped in as the brand ambassador of DS Group’s mouth freshener, Rajnigandha Pearls. Before her, Priyanka Chopra was the main face of this brand’s advertising.
Anushka Sharma recently shared her first TVC for Rajnigandha Pearls via her social media accounts. Conceptualized by L&K Saatchi and Saatchi, the 31 seconds shot focuses on the inner goodness of people and how they shine brighter with their kind deeds.
On her association with Rajnigandha Pearls, Anushka Sharma, said, “Rajnigandha Pearls believes in the philosophy that goodness can make this world a better place and I am happy to be associated with them as I strongly feel and practice the same.”
Talking about this new advertisement, Rajeev Jain, the Vice President Marketing of DSL, said, “Conceptualized by Law & Kenneth Saatchi & Saatchi, this new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. And the latest television commercial is yet another piece of creative communication that reinstates this core belief. We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes. With a quality to vouch for, Rajnigandha Pearls as a brand is driven by its belief in the innate power of goodness. The brand’s upcoming TVC also reflects the same conviction.”