Like always millions of tennis fans from across the globe are desperately waiting for the Australian Open. Since the sporting event will attract truckloads of attention, the brands that have partnered with it will too benefit from the vast exposure. Here is the list of brands that are looking to profit from 2019’s Australian Open.
Leading luxury car manufacturer, Kia, partnered with the Australian Open in 2002. Ever since, along with the on-court advertising, the brand also provides vehicles for convenient transportation of the world’s top tennis players.
Australia and New Zealand Banking Group Limited has been the official bank of the Australian Open since 2010.
Since 2008, Rolex has been an associate partner and the official timekeeper at the Australian Open. The brand’s advertising is very much visible on all the courts during the tournament.
Leading Chinese Baijiu (Distilled spirit) brand, Luzhou Laojiao, joined forces with the Australian Open in October 2018. Having signed the largest Chinese sponsorship deal in the history of the tennis tournament, Luzhou Laojiao is looking to expand its global presence and provide the AO audience with a more diverse environment.
Accor Hotels opens its various properties for tennis players and fans to ensure their comfortable stay during the tournament.
Aperol Spritz will conduct multiple events in January in many parts of Australia to attract more customers. The drinks will also be available at all the venues during the matches to beat the Australian summer.
Barilla has been a partner of the Australian Open since 2018. The Pasta brand is endorsed by Roger Federer, and during the tournament, it is heavily advertised through multiple activities in Australia.
Australia’s No.1 vitamin and supplements brand, Blackmores, has been a partner of the Australian Open since 2015.
The current partnership between dark spirit brand, Canadian Club, and the Australian Open has been active since 2018.
City Of Melbourne
The City of Melbourne not just sponsors the Australian Open but also conducts many activities in the city during the span of the tournament.
Only Cooper beers will be served at all the venues during the first grand slam of the year.
Country Roads has been making perfect uniforms for all the support staff at the Australian Open since the 2018 season.
CPA Australia is the official Accounting and Business Partner of the Australian Open.
In November 2018, DeRUCCI became the official home furniture and bedding partner of the Australian Open.
Being the official ball partner of the Australian Open, Dunlop Sports makes all tennis balls used during the course of the tournament.
Emirates has been the official airline partner of the Australian Open since 2015.
Chinese premium brand Ganten has been sponsoring the Australian Open since the end of 2017.
Häagen-Dazs official ice cream and sorbet partner at the Australian Open since November 2016.
After a gap of 10 years, Garnier has returned to the Rod Laver Arena for the 2019 Australian Open.
In Septemeber 2018, the Indian software company, Infosys, became the official Digital Innovation partner of the Australian Open.
All the legal matters of the Australian Open are handled by K&L Gates.
The coffee business at the Rod Laver Arena is managed by Lavazza.
In November 2018, La Roche-Posay was named the Official Sunscreen Partner of the Australian Open.
MasterCard has been the Official Payment Partner of the Australian Open since the 2017 edition.
Discover Melbourne is the official Tourism platform of the city which helps the sports lovers from across the globe make a better trip to the beautiful Melbourne city.
Australian Open and telecommunications company, Optus, have been together since 2001. In 2005, the association further strengthened when the two names entered into a partnership.
In August 2018, it was agreed upon that champagne brand, Piper-Heidsieck, will sponsor the Australian Open.
Toshiba has been the Official TV Supplier for the Australian Open since 2013 season.
2019 will be Vegemite’s second season with the Australian Open.
For the 4th year in a row, Yonex will serve as the Official Stringer of the Australian Open in 2019.
Categories: Tennis Sponsorships