On the field, 2018 was a testing year for Mahendra Singh Dhoni, but his charm continued to impress the advertising world throughout the year. Dhoni signed 12 brand endorsement deals in 2018, and of course, he continued to advertise for brands that were already in his kitty from past years. No wonder he made a whopping 101.77 crores in the year and was even declared the 5th richest Indian celebrity in 2018 by the prestigious Forbes Magazine.
Here is a list of all the brands that joined team MS Dhoni:
Luxury watch brand, Panerai, partnered with MS Dhoni in December 2018.
At the end of 2018, India’s leading power specialist, LivFast, launched its first advertising campaign with MS Dhoni. Interestingly just days before this merger, Amaze inverters and batteries which is a competitor brand of LivFast made Virat Kohli its brand ambassador.
Domain registrar and web hosting company, GoDaddy, roped in Dhoni as its main face of advertising in December 2018. Dhoni with his iconic portrayal of “Bijness Bhai”, won many hearts with the advertising campaign designed by the brand.
In November 2018, Bharat Matrimony announced the appointment of Dhoni as its brand ambassador. His first ad film for the brand earned over 4 million views on Youtube.
Dhoni replaced ailing Irrfan Khan as the brand ambassador of Mastercard in India. He featured in multiple ad films and digital campaigns for the brand.
In June 2018, MS Dhoni featured in an ad film for world known chocolate bar brand, Snickers.
MS Dhoni has been promoting online pharmacy, Netmeds, since May 2018.
Headphones, earphones and speakers brand, Sound Logic, joined forces with Dhoni in July 2018.
Dhoni signed a whopping 15 crore multi-year endorsement deal with German cybersecurity company WardWiz in the middle of 2018.
Before the start of 2018 IPL, fantasy sports platform, Dream 11, signed an endorsement deal with CSK’s superstar, Dhoni.
Dhoni has been promoting real estate group, Sumadhura, through various on the floor marketing activities since August 2018.
Dhoni has been the main face of SRMB steel alongside Kapil Dev since February 2018.
Categories: Cricket Sponsorships