Africa and Middle East’s largest financial institution, QNB Group, has roped in Brazillian football star, Neymar Jr, as its Global Brand Ambassador.
QNB is looking to further expand its presence in the world with Neymar by their side. He will be involved in all major marketing and advertising activities of the brand. Further, the brand is also looking to reach out to Neymar’s huge online fans base of 209 million.
On association with Neymar Jr, Mr. Yousef Darwish, General Manager of QNB Group Communications, said “Neymar Jr is undoubtedly the best brand Ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers. This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
Neymar’s father, Neymar Santos Sr, said: “We are very pleased to be partnering with QNB. Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game. We are happy to support QNB’s efforts to bring the football community together through football and inspire people not to only pursue success but challenges, to be better.”