Father of modern advertising Alyque Padamsee dies at 90

Years ago, I saw an interview featuring Alyque Padamsee on NDTV’s Walk The Talk with Shekhar Gupta. When asked about his romanticism, Alyque Padamsee said that he is always in love with things, not just pretty girls but everything that comes his way. Whoever he meets, whatever he works with, he tries to live every moment of that experience. Perhaps that is why Alyque Padamsee could achieve great heights and emerge as the father of modern advertising.

Today, Indian advertising lost one of its pioneers and as a tribute, we have brought for you some of the best advertising works done by Alyque Padamsee. We pray that he rests in peace.

Surf Excel Lalitaji
The unique way in which Lalitaji expressed her views in the advertisement made a strong connection with the Indian consumers.

Cheery Blossom Shoe Polish

Alyque Padamsee said, “Humour has no language”.

Hamara Bajaj
The jingle of this advertisement is one of the strongest in Indian advertising’s history.

Liril girl
Inspired by Bill Gates charismatic demeanor, Alyque Padamsee carefully chose Karen Lunel for this advertisement to steal the attention of Indian audiences. 

Kamasutra Condom
Apparently, Pooja Bedi charged a whopping Rs 7 lakh for this advertisement.

Emami Fair and Handsome
Alyque Padamsee was responsible for Fair and Lovely’s successful ad campaigns the 1970s and 2005

Old Helmet Commercial



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