Sabhyata Redefines Celebration!

Sabhyata Diwali Advertisement TVC advertising

Indian-ethnic clothing brand Sabhyata is slowly emerging as a strong competitor of W, Biba, and Global Desi. In just a few years, this brand has spread its wing in northern India. With over 90 stores across India, the budget-friendly brand is quite popular in Delhi-NCR.

For this year’s Diwali, Sabhyata has come up with a beautiful ad film. The 2 minutes 16 seconds shot tries to break the gender stereotypes. It is also good to see some known television faces in the lead as familiar faces attract more consumer attention.

Watch the film here


Credits

Brand: Sabhyata
Creative Producer: Chayan Verma
Agency and Production House: P Se Picture
Line Producer: Saddam Inamdar – Reverie Entertainment
Cast: Ahsaas Channa (young girl), Shishir Sharma (father), Ritvik Sahore (son), and Shabnam Vadhera (mother)
Concept: Manish Sharma and Nagma Sahi
Script and Direction: Manish Sharma
Chief Assistant Director: Kanak Raju
Second Assistant Director: Katyuri, Sayli
Director’s Assistant/Making: Saurabh Pandey
Director of Photography: Senthil Prabhu Krishnan
1st AC: Vijigish
Gaffer: Javed Mushtaq Qureshi
Focus Puller: Abdul Azim Sheikh
Production Design: Prashant Ray, Shraddha
Costume: Sakshi Goel
Hair and Makeup: Prakash Lad and Rishi Lad
Casting: Navrattan Mehta
Music: Aniruddh
Sound Recording and Design: Ankita Purkayastha
Boom Man: Sourabh Mishra
Re-recording: Sudeepta Sadhukhan
Offline Editing: Manish Sharma
Color Grading: RengeDragon Studio, Adolf Dsouza
Associate Colorist: Mukesh Kadam
Logo: Varun

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