Cadbury Dairy Milk rolls out the first TVC for its variant Crispello

Cadbury Dairy Milk India Crispello TVC Advertisement Girl

Cadbury Dairy Milk has launched a new variant in the Indian market by the name of Crispello. These crispy chocolate fingers crunch at every bite. To make the public aware of this product the brand launched a beautiful 35 seconds shot.

The setting of the ad film is of a fair. Two girls are trying their luck at the game of ring toss. Despite many tries, they can’t place the ring anywhere near the listed prizes. At one try, however, one of the girls manages to put the ring very close to a Cadbury Crispello. She looks disheartened, so, the stall owner feels bad for her and gives her the chocolate anyway.

The unique selling proposition (USP) of this ad film is its catchy background song composed by Nitin Dubey and sung by Nikita Ahuja. Vinil Mathew from Breathless Films has done the overall direction. The names of the two leading actresses aren’t known yet.

Watch the ad film here

Song Lyrics
Naye Naye
Khel Khelen
Aadhe Siley
Ye Sabhi Silsiley
Uljhe Suljhe
Taakey hain yun baksuey laga ke
Uljhe Suljhe
Thode hain hum tum bhi zara se
Naye Naye
Khel Khelen
Aadhe Siley
Ye Sabhi Silsiley

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