Savlon India Braille marking ad tvc

ITC Limited’s antiseptic brand Savlon has done something remarkable. With its latest adverts, the brand has made it official that from now on, its bottle will have a Braille marking for the convenience of the blind and visually-impaired.

In my knowledge, no other Indian brand has taken a similar initiative so far. Since Savlon is a first-aid essential, braille marking on it will help many. Furthermore, this step my Savlon will also increase its goodwill in the Indian market.

Watch the adverts here:


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