ITC Limited’s antiseptic brand Savlon has done something remarkable. With its latest adverts, the brand has made it official that from now on, its bottle will have a Braille marking for the convenience of the blind and visually-impaired.
In my knowledge, no other Indian brand has taken a similar initiative so far. Since Savlon is a first-aid essential, braille marking on it will help many. Furthermore, this step my Savlon will also increase its goodwill in the Indian market.
Watch the adverts here: