In 2017, Vicks India blew everybody’s mind by releasing a powerful ad film featuring the beautiful bond between a transgender mother and her daughter. After over a year now, the brand has once again done something extremely applauding. Its latest advert under the campaign #TouchOfCare captures the story of a young girl Nisha who has a rare skin disorder called Ichthyosis. In a memoir, she tells people how the unconditional love and support from her parents changed the course of her life.
Just like the previous edition, this one too has been conceptualized by Publicis Singapore. It was directed by Anand Gandhi with Offroad Films Production House. The girl in the lead is Nisha Lobo who plays her own role on the reel. The characters of her mother and father are played by Ratnabali Bhattacharjee and Dilip Shankar respectively.
Watch the 3 minutes 30 seconds shot here:
Credits
Film Title: Vicks – One in A Million #TouchOfCare
Company: Procter & Gamble
Brand: Vicks – Touch of Care
Regional Associate Brand Director, P&G Healthcare, Asia: Maithreyi Jagannathan
Country Marketing Manager, Vicks India: Ritu Mittal
Agency: Publicis, Singapore
Chief Creative Officer: Ajay Thrivikraman
Creative Team: Mihir Dhairyawan, Eugene Pua, Jocelyn Chabanis
Account management: Natalie VanderVorst, Prachi Partagalkar, Jessica Geli, Maninder Bali
Account Planning: Ed Booty
Other Credits: Vanessa Chua, Adli Jumat
Agency Producer: Lolita Ham, Deepa Limaye
Account Planning: Ed Booty
Other Credits: Vanessa Chua, Adli Jumat
PR Agency: 20:20 MSL India
Production Company: Offroad Films
Executive Producer: Khalil Bachooali
Director: Anand Gandhi
Producer: Fahad Pathan
DOP: David Foulkes
Associate Producer: Abhirama Kanekar
Production Designer: Nitin Zihani
Offline Editor: Yogesh Bhadra [Nax]
Costume Designer: Nivedita Das
Cast:
Nisha: Nisha Lobo [Plays herself]
Aloma [Nisha’s Mother]: Ratnabali Bhattacharjee
David [Nisha’s Father]: Dilip Shankar
Young Nisha: Nasiran Jabbar Ansari [Pari]
Siblings: Joseph, Dheeraj, Misha & Nandita
1st Assistant Director: Aditya Gupta
Associate Director: Ryan Lobo & Vikas Muthamparambil
Director’s Assistant: Sanskriti Pandey
2nd Assistant Director: Jay Dodia
Production Assistant: Krishnum Mehra
Line Producer: Soraabb Kumana
Production Manager: Salaam Shaikh
Line Producer [Bangalore]: Sumith Keloth
1st AC: Umesh Bhimaloo
Steadycam: Bhanu Pratap Singh
Steadycam [Test Film]: Ravindra Dash
Art Director: Santosh Shetty
Props Stylist: Cilara Jacob
Casting Director: Tanu Malhotra
Prosthetics Makeup: Rakesh Kumar Soni & Gurpreet Dhuri (Studio HASH)
Eye Lens: Dr. Chandrashekhar Chawan
Hair & Makeup Artist: Pushpa Krishnappa
Costume Assistant: Abhi Gujaanan Chandreshwa
Casting Team: Kratika Dixit, Aritro Banerjee, Husna Lakdawala
Art Intern: Joseph Dominic
Post-Production Producer: Luv Dhumal
Post Production Supervisor: Vikrant Kapoor
Music Director: Aman Pant
Sound Engineer: Adil Hossain, Kenny Basumatary
Colourist: Nicola Gasparri
Online Editor: Rakesh Menon
DIT: Mahak Gupta
Chief Financial Officer: Aashish Kamath
Finance Controller: Rittesh Vora
Finance Manager: Aashita Kudva Mallya
Account Executive: Aarti Gode
Administration Head: Rebecca Maria
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Categories: Advertising
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