Dutch-based e-commerce company Vistaprint is trying to reach out to more small and micro businesses in India. It is evident from the brand’s new TVC, which specifically targets this set of consumers.

In the one minute shot, a daughter introduces her boyfriend to her father. The young man is a tailor, but like most fathers, this one too only wants a professional for his darling daughter. He raises this concern and in no time, the would-be son-in-law starts presenting different products with his tailor shop’s branding on them.

Watch the Ad film here:

Director: Prashant Issar
Producer: Aditi Pakala
DoP: V Manikandan
Line producer: Sunny Salvi
1st AD: Katyayan Shivpuri
DA: Divyank Arur
ADs: Akhil Giri and Unaiza Merchant
Casting: Sumit Attri
Costumes: Neha Bajaj
Hair & Makeup: Sonali Periera
Art: Ajay and Vipin (Patanga)
Production Manager: Chandrashekar
Back Office: Jabbar Khan, Milind Kotkar
Post Production: Anant Tripathi
Offline: Akshay Mehta
Online: Gautam Indulkar
Grade: Shivesh
Music: Subhajit Mukherjee
Sound: Darshan Nair


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