Raksha Bandhan 2018 is here. Like always, this year too, many adverts were launched to celebrate this beautiful day of love between siblings. Here is a look at some of the best advertising work that came in front of us.

Cadbury Celebrations
Cadbury was the first brand to come up with a Raksha Bandhan advert this year. Its beautiful ad film promoting the Celebrations gift box gathered many views and love.


My personal favorite. This ad film is a must watch.


Continuing its old campaign, #YouAreMyParleG, the brand launched a short ad film celebrating the love between siblings.

Wai Wai

In instant noodle – Wai Wai’s #NayiSochNayaSwad campaign, a brother ties rakhi on his sister’s wrist.

A sister expresses gratitude to her brother for respecting her and for giving her the space to be.

Brand Factory

An old man’s old sisters are decked up in happening branded clothes.

Reliance Trends

Brothers-sisters are one-half enemies and other half friends, but the love between them is always full.

Gits Food

Acknowledge the men who help and protect you in some way or the other every day.

Big Bazaar

A watchman helps a woman by finding her an auto on a rainy night. She comes back to the store with a Rakhi for him.

Mochi Shoes

With Mochi Shoes, boys can escape the horror of getting a Rakhi from the girls they romantically like.

Saregama Caravan

In a 20 seconds shot, Caravan will convince you to buy it for your sister.

Ferns and Petals

Ferns and Petals advert asks people to forget their grudges and enjoy this festival of love.


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