Many countries are now hiring Bollywood stars as their tourism brand ambassadors to attract more Indians to them. This trend began in 2017. In just over a year, 5 such deals have been signed. Here is a list of all Bollywood actors that endorse the tourism of other countries:
Yami Gautam – Hong Kong Tourism
Yami Gautam became the brand ambassador of Hong Kong Tourism in August 2018.
Ileana D’Cruz – Fiji
In July 2018, Tourism Fiji roped in Ileana D’Cruz as its brand ambassador. A short film featuring Ileana was released in August.
Ranveer Singh – Switzerland Tourism
In 2017, Ranveer Singh was selected to endorse Switzerland Tourism. A short film was also released under the campaign#InLOVEwithZURICH.
Sidharth Malhotra – New Zealand
In April 2017, multiple short videos were released in which Sidharth was seen trying the various adventures New Zealand has to offer.
Parineeti Chopra – Australia
During the 2018 Australian open, the first TVC featuring Parineeti as the brand ambassador of Australian Tourism was released.