Premier League 2018-2019 has just begun. The eyes of millions of football fans across the globe will be set it. It a great time for brands to market themselves and expand their consumer base. While many corporate giants associate themselves with football clubs, some also join forces with the League itself – giving them a bigger visual presence.
Here are the brands that have partnered with the premier league for the 2018-2019 season:
Lead Partner: EA Sports
EA Sports has been a partner of the Premier League since the beginning of the 2016-2017 season. The brand is also a principal sponsor of the Fantasy Premier League.
Official Bank: Barclays
Barclays has been supporting the financial needs of the Premier Club for over 15 years now. In Fact, for the 2015-2016 edition, the league was even named Barclays Premier League.
Official Snack: Cadbury
Cadbury and the Premier League came together for the first time before the 2017-2018 season.
Official Beer: Carling
In June 2016, Carling signed a partnership deal with the Premier League. Apart from the on and of field advertising, the brand serves its beer at the stadiums during the Premier League matches.
Official Ball: Nike
Nike has been providing the footballs at the Premier League since the start of 2000-2001 season. For the 2018 edition, the brand launched the Nike Merlin ball.
Official Timekeeper: Tag Heuer
In 2016, Tag Heuer signed a partnership deal with with the Premier League. The association was further increased by a year before the start of 2018-2019 season. Apart from managing the time during matches, the watchmaker brand also works on enhancing its products to attract football fans.
Official Licensee: Topps
Premier League joined forces with Topps in 1993. Topps owns the collectible rights of the Premier League. The trading cards produced by the brand are very popular.
Official Licensee: Sporting iD
Similar to Topps, Sporting iD too became partners with the Premier League in 1993. The brand supplies sleeve badges to all member clubs of the league for the official kit application.
Official UK Broadcast Partners
Sky Sports has been broadcasting all Premier League matches since 1992.
Premier League’s association with this brand began in 2013.
BBC Sport has the rights to show match highlights.
Official UK Radio Broadcast Partners
BBC Radio 5 Live
BBC Radio 5 Live has been the official radio partner of the Premier League since its inception in 1992.
Talk Sport has been broadcasting the matches and the fixtures of Premier League since 2016.