Independence Day 2018 has almost come to an end. Like every year, many brands capitalized on this day to reach out to their consumers. Here is a peek into some of the advertisements that emerged this year.
For Independence Day 2018, Cadbury Gems repackaged itself completely. Gem shots were turned Green, White, Saffron, and Blue.
Vivo India made a short ad film on women safety.
Parle-G’s Independence Day video was an extension of its campaign, #YouAreMyParleG. It was a dedication to our armed forces.
With its #PlasticSeAzaadi campaign, Indiabulls encouraged India to work towards the environment.
Paytm launched a shot ad film promoting freedom of choice, #AadatSeAazadi.
In this short ad film, MS Dhoni teaches his daughter to sing “Saare Jahan Se Acha” through his Mobile phone.
Almost a month before Independence Day, Manyavar launched its ad film and campaign – #Veshbhusha.
Ministry of Road Transport and Highways
A small ad film was launched featuring Akshay Kumar raising the road safety issues in the country.
On August 13, Bajaj Avenger launched a video promoting its campaign #NoPlasticPatriotism