In club football, a new rule was introduced in 2017 allowing an additional sponsor name on the left sleeve of the shirts. A lot of additions and subtractions of investors has happened since. And now, the slots of almost all Premier League teams are booked. Here is a list of shirt sleeve sponsors of all clubs for the 2018-2019 season.
In August 2017, Liverpool signed a shirt sleeve sponsorship deal with Western Union.
Before the start of 2018 season, Chelsea signed a sleeve sponsorship deal with Hyundai that was estimated to be around £50m.
AFC Bournemouth joined forces with online gaming company Mansion in August 2017.
Chinese football app Dongqiudi became the official sleeve sponsor of Crystal Palace in July 2017.
Manchester City was the first club to get a sleeve sponsor. Korean tire manufacturers Nexen‘s logo appears on the club’s shirt.
In 2017, Watford moved the logo of its longtime sponsor – 138.com from the front to the sleeve. In 2018 however, the club signed a new sleeve sponsorship deal with MoPlay.
Kohler became the sleeve sponsor of Manchester United FC in July 2018.
No Sleeve Sponsor
In 2017, Everton secured a sleeve sponsorship deal with Angry Birds.
Global cryptocurrency exchange platform CoinDeal became the first ever sleeve sponsor of the Wolves at the beginning of 2018/2019 season.
In September 2017, Mobile games studio Playdemic signed a sleeve sponsorship deal with Burnley Football Club for its game Gold Cash. For 2018 season, the club has no sleeve sponsor.
Virgin Media became the sleeve sponsor of Southampton in 2017. This brand’s logo also appears at the front of the shirt.
For the 2017-2018 season, Siam Commercial Bank (SCB) was the sleeve partner of Leicester City. At the beginning of 2018-2019 season, the club signed a sleeve sponsorship deal with ThaiBev. The name of Bia Saigon which is a subsidiary of ThaiBev appears on the sleeves.
MRF Tyres became the official sleeve sponsor of Newcastle United in 2017.
In May 2018, Arsenal signed a three-year sleeve sponsorship deal with Visit Rwanda.
Brighton and Hove Albion
Sports fashion retailer JD became the sleeve sponsor of Brighton and Hove Albion in 2017-2018.
In July 2018, JD became the first-ever sleeve sponsor of Cardiff City.
ICM upgraded its existing association with Fulham to become the club’s first sleeve sponsor.
Leisu Sports was named the shirt sleeve sponsor of HT for the 2018-2019 season.
West Ham United
Basset & Gold is the sleeve sponsor of West Ham United for the 2018-2019 season.
Categories: Football Sponsorships