This Independence Day Parle G Celebrates The Indian Soldiers

Taking its campaign – #YouAreMyParleG a step further, Parle-G has launched an ad film which celebrates the Indian soldiers. The 2 minutes 23 seconds shot is based on the life of Ankit Singh from Satna. Under the campaign, Parle-G is also encouraging people to share similar stories.

Also Read: How Indian Brands Celebrated Independence Day!

The simplicity of this advert will touch your heart. It beautifully captures the life of a soldier when he is on vacation. There are no dialogues, only emotions. In the background, along with a mesmerizing tune, a poem is said.

This advert was conceptualized by Thought Blurb. It was directed by Vibhu Puri from Little Lamb Films. The male actor in the lead is Danny Saura. He is supported by
Ankita Chaudhary, Madhvi Singh, and Pratima Bhattacharya.

Since I know my audience, I have written down the poem in the advertisement for you.

Watch the Advert

Desh ki sarhad se
Ghar ki dehleez tak
Mausam guzar jaate hain
Bacchhe tasveeron me bade hojate hain
Ye arse baad ghar aate hain
Tasalli jhooti dete hain
Par kahaniyan sachi sunate hain
Faulaad se dikhte hain
Par bheetar inke bhi
Insaan hi baste hain
Pehli baarish ki boonde
Inhe bhi bhaati hain
Holi, Diwali inki bhi aati hai
Jahan apni jaan pe ye khelte hain
Wahan appeal hai na umpire
Phir bhi ek dooje ke
Cheerleader ban jaate hain
Par aksar in gumnaam chehron ko hum
bhool jaate hain
Jabhi ye kandho pe apne
Poora desh uthaate hain
Ho na ho kuch log
Desh ke
Parle-G ban jaate hain.

Brand : Parle – G
Category Head – Parle Products : Mayank Shah
Brand Manager : Maria Dias Fernandes
Dy. Brand Manager : Dhaval Ghumani

Agency: Thought Blurb
Managing Partner: Vinod Kunj
Creative Director: Renu Somani
Brand Solutions Manager: Israa Khan

Production House: Little Lamb Films
Director: Vibhu Puri
Producer: Avishek Ghosh
Associate Producer: Ballori Roy Chowdhury
Director of Photography: Anoop Jotwani
Cast: Danny Saura (Khushbir Singh), Ankita Chaudhary, Madhvi Singh, Pratima

Camera Assistant: Umesh People
Chief AD: Victor Pillai
DA: Akansha Lad
2nd AD: Srijani Dey, Rajjat Kaul
LLF Interns: Animesh Garg, Tanuj Nath, Ruchika Krishnan
Kolkata Interns: Lopamudra Ghosh, Sarona Kundu, Ayan Poddar
2nd Unit Camera: Shantanu Mondal
Storyboard: Azmat Ali Khan
Bombay Casting: Mallhar Goenka
Kolkata Casting: Dhik Chik, Soumita Biswas
Art Director: Indranil Ghosh
Stylist: Ritarupa Bhattacharya
Make-up and Hair: Nandan Samanta
Kolkata Line Producer: Dipankar Das
Production Manager: Laxman Sharma
Assistant Production Manager: Upendra Tambade

Post Production:
Offline Editor: Rachit Mehta
Colourist: Swapnil Patole
Online Artist: Asad Ansari
Music Director: Hanif Shaikh
Sound Engineer: Ninad Lad
Assistant Sound Engineer : Nikita Bharani, Ashish Anand
Music Arrangement: Guru Dhanoa, Deepanjan Guha
Singer: Randeep Bhaskar Harashiva
Additional voice dubs: Mandar Jadhav (After)
VO: Ravinder Randhawa
Post Producer: Sushant Tambe
Post AD: Sarvesh Pandey
Little Lamb Back Office: Geeta Dhodia, Kartik Sharma, Deepak More,
Swati Kakade, Sumed Fulluke


Categories: Advertising

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