Cadbury Celebrations new ad for Rakshabandhan will surely touch your emotional chords. It was conceptualized by Ogilvy and directed by Vinil Mathew of Breathless films. The 40 seconds shot perfectly captures the sweet and sour relationship between an elder sister and her young brother.
I know many of you landed on this page looking for the girl’s name. She is Khushi Joshi. The real name of the boy is Abhishek Sharma.
Watch the TVC
Creative: Piyush Pandey, Sukesh Nayak B Positive, Neville Shah, Yogesh Mani Pradhan, Minal Phatak, Archana Singh
Director: Vinil Mathew
Executive Producer: Swadha Shetty
Production House: BreathlessFilms
Names of Actors: Khushi Joshi
Tagline – Iss Rakhi, kuch achha ho jaaye, kuch meetha ho jaaye