LeBron James is a living basketball legend. The NBA star is amongst the most acclaimed sports personalities ever. Recently, he stood 6th on the Forbes list of World’s 100 highest-paid athletes. With a whopping $85.5 Million in 2018, his name came after Floyd Mayweather, Lionel Messi, Cristiano Ronaldo, Conor McGregor and Neymar.
The breakage of his total income suggests that in the past year, LeBron made $52 Million from the endorsement deals that he has signed. Many brands have partnered with LeBron James. Here is a brief list of them all.
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By offering LeBron James a massive $1 Billion life-time sponsorship deal, Nike inscribed both their names in the history of sports.
2. Sprite and Powerade
In 2003, Lebron James first signed an endorsement deal with the Coca-Cola company to promote its two brands – Sprite and Powerade.
3. Upper Deck
King James has been endorsing the trading company since 2003.
4. Beats Electronics
Beats Electronics began sponsoring LeBron James in 2008.
5. Blaze Pizza
James is not just a promoter but also an investor in the fast-food chain, Blaze Pizza.
6. State Farm Insurance
This brand of insurance and financial services roped in James as an ambassador in 2008.
7. Audemars Piguet
LeBron James became an official promoter of Audemars Piguet in 2011. The brand even launched an entire range of watches after the NBA star’s name.
8. Dunkin Donuts and Baskin-Robbins
In March 2012, LeBron signed an endorsement deal to advertise Dunkin’ Donuts and Baskin-Robbins in Asia.
9. Kia Motors
LeBron James joined hands with Kia Motors as a luxury ambassador in 2014.
Telecommunications company Verizon’s association with King James started in 2016.
In 2017, Intel Roped in LeBron James to promote its Self-Driving Cars.
In the past, LeBron James also promoted McDonalds and Samsung.
Categories: Other Sports Sponsorships