Brand Endorsement Sports Sponsorships

Brands That Have Partnered With NBA Star, LeBron James

Here are the brands that LeBron James endorses

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Association 1.jpg

LeBron James is a living basketball legend. The NBA star is amongst the most acclaimed sports personalities ever. Recently, he stood 6th on the Forbes list of World’s 100 highest-paid athletes. With a whopping $85.5 Million in 2018, his name came after Floyd Mayweather, Lionel Messi, Cristiano Ronaldo, Conor McGregor and Neymar.
The breakage of his total income suggests that in the past year, LeBron made $52 Million from the endorsement deals that he has signed. Many brands have partnered with LeBron James. Here is a brief list of them all.

Also Read: Andrés Iniesta’s world of Sponsors

1. Nike
By offering LeBron James a massive $1 Billion life-time sponsorship deal, Nike inscribed both their names in the history of sports.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Nike

2. Sprite and Powerade
In 2003, Lebron James first signed an endorsement deal with the Coca-Cola company to promote its two brands – Sprite and Powerade.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Sprite

3. Upper Deck
King James has been endorsing the trading company since 2003.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Upper Deck

4. Beats Electronics
Beats Electronics began sponsoring LeBron James in 2008.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Beats Electronics

5. Blaze Pizza
James is not just a promoter but also an investor in the fast-food chain, Blaze Pizza.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Blaze Pizza

6. State Farm Insurance
This brand of insurance and financial services roped in James as an ambassador in 2008.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners State Farm Insurance

7. Audemars Piguet
LeBron James became an official promoter of Audemars Piguet in 2011. The brand even launched an entire range of watches after the NBA star’s name.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Audemars Piguet

8. Dunkin Donuts and Baskin-Robbins
In March 2012, LeBron signed an endorsement deal to advertise Dunkin’ Donuts and Baskin-Robbins in Asia.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Dunkin Donuts Baskin Robins

9. Kia Motors
LeBron James joined hands with Kia Motors as a luxury ambassador in 2014.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Kia Motors

10. Verizon
Telecommunications company Verizon’s association with King James started in 2016.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Verizon

11. Intel
In 2017, Intel Roped in LeBron James to promote its Self-Driving Cars.

LeBron James Brand Endorsements Ambassador Advertisements Commercials TVC Promotions Associations Sponsors Partners Intel

In the past, LeBron James also promoted McDonalds and Samsung.

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