Shraddha Kapoor’s Baggit TVC puts an end to Mansplaining

Shraddha Kapoor Baggit Advertisement#PutItOnTable

Many men have this habit of interrupting a woman when she talks. They think they know better and hence try to overspeak. This practice is commonly called mansplaining. Baggit India’s latest advertisement is trying to highlight this issue. But though their intention was right, they lacked behind in the execution.

The 35 seconds shot features Shraddha Kapoor, Maya Sarao, and Anand Tiwari. The three are having a conversation and Maya is trying to explain some things to Shraddha. Each time she starts to make an important point, she is interrupted by Anand. Fed up by all this, Shraddha keeps her Baggit bag on the table, and says, “if you can speak for her, my bag can speak for me.”

One problem with this advert is that even a pen or an apple could have made the point that Shraddha made with her bag. So, the essence of the product was lost somewhere in the execution. It lacked the wow factor and appeared to be something very ordinary.

Famous Innovations conceptualized this television advert, and Aarati Kakkad of Curious Films directed it.

Watch the Commercial Here

Full Credits
Brand: Baggit
Agency: Famous Innovations
Production House: Curious
Director: Aarati Kakkad
Executive Producer: Shahzad Bhagwagar
Producer: Prasanna Naik
Cinematographer: Michał Sobociński
Gaffer: Barkat Zaria (Perfect Grips)
Focus Puller: Sanjeev Tamrakar
Key Grip: Kaltin Arlappa (Zoo Grips)
1st AD: Okeef Attari
DA: Preetha Iyer
2nd AD: Shreya Sanzgiri
Line Producer: Shekhar Yadav
Production Manager: Rahul Makwana
Production Asst: Ashley Vanristell
Production Designer: Manisha Kandelwal
Set Decorator: Tarannum Hussein
Art Director: Ashok Mistry
Costume: Sanjna Shah and Shrushti Donde (Gitana)
Hair: Mona Anand (BBlunt)
Make-up: Hamid Shaikh
Team Shraddha – Costume: Tanya Ghavri
Hair: Amit Thakur. Make-up: Shraddha Naik
Cast/ Name of actors: Shraddha Kapoor, Maya Sarao, Anand Tiwari
Colorist: Adam Vandor (Spájz / Budapest)
Offline Editor: Shivkumar Panicker
Online Editor: Rajiv Sundararaju
Music Director: Abhishek Arora (Beatcrush)
Sound Engineer: Darshan Nair (Tonic)
Post Production Supervisor: Leejude D’souza
Asst. Post Production Supervisor: Parag Darekar.


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