Just days ahead of the 2018 Football World Cup, Gatorade has launched a stunning short film on the life of Argentinian Superstar, Lionel Messi. The 4-minute animated video has summed up all the crucial junctures of Leo’s life so far.
Released just two days back, the ad was done by TBWA/Chiat/Day. It was directed by Ema Verruno, Flamboyant Paradise and Nico Press with the animation team of Gizmo. On social media, the commercial is being circulated with the hashtag – #HeartOfALio
Gatorade and Messi have been working together for years now. The brand also sponsors Usain Bolt, PV Sindhu, Elena Delle Donne, Jabari Parker, Dwyane Wade and many more.
Watch the beautiful advertisement here