Sometime back, Paytm launched a brand new feature on its app under which people can easily link their bank accounts to their wallet and transfer any amount of money at any time with no charge on the transaction. To make this feature popular Paytm has launched three TVCs in the last one month.

Paytm’s most recent advert went live on June 3. The 40 seconds shot features a landlord and his young tenant. One day, the landlord (real name – Rajendra Gupta) gets hold of the tenant. When asked for rent, as usual, the young fellow makes an excuse. The landlord smartly gets his money by telling the tenant about Paytm’s bank transfer.

Like the previous two adverts, this one too was done by McCann Delhi and shot under the direction of Kamlesh Soni from Conversation Films.

Watch the commercial


Agency: McCann, Delhi
Creative Team: Kapil Batra (Delhi Head), Jeet Kalra, Utsav Khare
Account Management: Nutan Sooda, Siddhartha Shrivastava, Samim Parvez
Production House: Conversation Films
Producer : Azad Anesh
Director: Kamlesh Soni
DOP: Pawel Dyllus
Art Director: Swapnil Keny
Associate Producer: Katyayani Mudholkar
Line Producer: Anand Kusumakar
Kolkata Line Producer: Saubhik Das
Chief AD: Amit Upadhyay
DA: Pranav Vyas
2nd AD: Vikas Holle
1st AC & Gaffer: Bhushan Golatkar
Focus Puller: Akbar Ali Shiek
Make Up: Younus
Costume: Urvashi Shah
Casting: Amita Patel
Accounts: Vinod & Tejal Bhatade
Production Intern: Dushyant
Offline: Paramita Ghosh
DI: Miten – CH4
Online: Shailender – Prime Focus
Music Composers: Rohan & Vinayak
Sound Engineer: Arun & Sanket – Castos
Post Supervisor: Sudheer, Vijendra Ghodke
Post Intern: Sohan Takkar
Office Help: Naval Yadav, Maqbool, Akhilesh
Driver: Amit


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