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Dhara Oil’s #ZaraSaBadlaav

After the gap of a few years, Dhara oil has launched a brand new TVC which promotes a new idea that if a man’s mother can live with him in his house than so can a woman’s mother. The commercial ends with Dhara’s old jingle which somehow hits the nostalgia button.

The 45 seconds shot was conceptualised by DDB Mudra and shot under the direction of Suresh Triveni of Radhika Produces films. The names of the actors are Mita Vashisht, Vandana Gupte, Prabuddh Dyma, Shubhangi Sanjeev Latkar and Aayushi Lahiri.

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Credits
Brand: Dhara Oil
Agency : DDB Mudra
Chief Creative Technologist, DDB Mudra: Brijesh Jacob
Head of Office (North), DDB Mudra: Rajiv Sabnis
Creative Head, North, DDB Mudra: Subhashish Datta, Preeta Mathur Sinha
Account Management, DDB Mudra: Vineet Kindra, @Neha Kapoor, @Vinshul Upadhyay
Creative Team (Copy), DDB Mudra: Brajesh Kumar
Creative Team (Art), DDB Mudra: Manoranjan Kumar
Account Planning, DDB Mudra: Sumeer Mathur

Business Head, Dhara, Mother Dairy: Sanjeev Giri
Brand Manager, Dhara, Mother Dairy: Tulika Sinha
Production House : Radhika Produces Films
Director : Suresh Triveni
Executive Producer : Radhika Sawhney
DOP : Swapnil Sonawane
Line Producer : @Tufail Ahmed
1st AD : Edwin Quadros
2nd AD : Radhika Paul
D.A : Kiran Ayathan
Production Manager : Pallavie Kakkar
1st AC : Prewes Bohra
Production Design : @AAparna Sud/ Garima Mathur
Food Stylist : Ivan Fernandes
Packshot : Ismail Shaikh
Costume Stylist : Urmi/Hemal
Make-Up & Hair : Sara Capela
Casting Director : Abhimanyu Ray
Casting Team : Godfrey Edge
Cast: Mita Vashisht, Vandana Gupte, Prabuddh Dyma, Shubhangi Sanjeev Latkar, Aayushi Lahiri
Post Producer : Vikas Narvankar & Harish Bhalerao
Post Supervisor : Sumit Gadavi
Offline Editor : Shiv Panicker
Colourist : Nikola Mrdalj (Nube Studio)
Online Editor : Vishal Sinha
Post Studio : Prime Focus
Music Director : Subhajit Mukherjee
Sound Engineer : Chester Misquitta/ @Tommy Monteiro
Sound Studio : Plug Inn
MVO : Suresh Triveni
Accounts : Moorthy Iyer

 

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