Brands that made Kei Nishikori one of the Top Paid Athletes in the world

Today I was randomly going through the Forbes list of ‘World’s Highest Paid Athletes, 2017’. While looking at the Tennis category, I realised that there were only 6 international players from the sport on the list. They were Roger Federer, Novak Djokovic, Kei Nishikori Rafael Nadal, Andy Murray, Serena Williams. To be very honest, I was pleasantly surprised to see Nishikori’s name with the other players. Not that he isn’t a great player or anything, It’s just that I had no clue that he is making that kind of money to be competing against the biggest names in tennis.

Turns out that Nishikori did not just stand on number 26, he even earned more than Rafael Nadal, Andy Murray and Serena Williams in 2017. He made almost $34 Million and of the total sum, $30 Million came from endorsements. If you only consider the endorsement earning, Nishikori was the second highest paid tennis player in the world in 2017.

Also Read – Luxury Watch Brands Endorsed By Tennis Stars

Nicknamed ‘Special Kei’, Nishikori belongs to Japan. He is the only player from the land of rising sun whoever got into the top 5 ATP ranking. And maybe that is why a lot of his endorsement success can be credited to his country of origin. Whatever may be the reason, from now on, at least I will be closely watching all of Kie’s matches. On that note, scroll down to read what all brands have currently invested in the Japanese Tennis Star.

1. Nissin
Apparently, Nissin Group and Nishikori first came in contact in 2008. On papers though things became official in 2012 when the brand signed a sponsorship agreement with the Japanese tennis star.
.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Nissin Group

2. Uniqlo
Kei Nishikori was named Uniqlo’s global ambassador in 2011. In 2016, the clothing brand further extended this contract. Kei wears the brand’s logo on his on-court T-shirts.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Uniqlo

3. Wilson
In late 2015, Wilson signed a lifetime deal with Kei. At present, the man uses Burn 95 CV racquets made by the brand.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Wilson

4. Lixil
Tokyo based Lixil is a multinational that deals in housing and building materials, products and services. It roped in Kei as its global brand ambassador in April 2015. Lixil’s logo is visible on the sleeves of the T-shirts worn by Kei on the court.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Lixil

5. Weider
Weider is a global nutritional supplements maker. Nishikori has been endorsing this brand for almost 7 years.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Weider

6. Jaccs
Jaccs provide consumer credit services in many countries. The brand has been a part of Kei’s portfolio for some years now.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Jaccs

7. Jaguar
Nishikori became Jaguar’s brand ambassador in Japan in 2014.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Jaguar

8. Air Weave
Mattress maker Air Weave entered into a formal relationship with Kei Nishikori in 2012.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Air weave

9. Asahi
Leading brewery and soft drink company – Asahi, partnered with Kei in 2015.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Asahi

10. Japan Airlines
Commonly called as JAL, Japan Airlines has been supporting Kei for almost 2 years.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Japan Airlines JAL

11. NTT Group
Nippon Telegraph and Telephone Corporation in 2016 announced that Nishikori will be the main face for all advertising activities by the brand.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements NTT Group

12. Nike
After spending almost a decade with Adidas, in 2017, Kei moved towards Nike.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Nike

13. IMG Academy
Kei has been associated with this academy since the time he was 14.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements IMG Academy.png

14. Wowow
Wowow is one of Japan’s private satellite broadcasting and pay-per-view television station. The brand has been on Nishikori’s side since 2009.Kei Nishikori Brand Ambassador Brand Endorsements Sponsors Partners Advertisements Wowow

In the past, Nishikori has also been sponsored by TAG Heuer, Fast Retailing, LVMH Moët Hennessy, Adidas, EA Games and Delta Air Lines.

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