After the tremendous success of its initial advertising campaign, Too Yumm has launched 3 new TVCs with India’s favourite – Virat Kohli. All the adverts sell the brand’s latest variant of multigrain chips. These TVCs were directed by Prashant Issar and produced by Kanwal Preet.
Last week, Too Yumm launched a one minute shot where various people questioned Virat’s love for chips. They criticise him for opting an unhealthy snack. But Virat tells them at the end that these chips are both tasty and healthy.
Now taking a step further, three dedicated TVCs have been launched. In the ads, Virat is seen getting a neck massage, giving an interview and exercising in a gym. In all the three settings, people are shocked to see him munch on chips. He later justifies his choice by telling them the benefits of the product.
The ads have still not been shared from Too Yumm’s official social media handles. Tubelight films, the production house that shot it, shared all the adverts on its Facebook page today. So, you are getting to watch these commercials before many many others.