McDonald’s Singapore’s Ramadan Ad is Trending all over the world for right reasons. Conceptualised by DDB, the 112 minutes shot features the life of a delivery boy who is fasting during the month of Ramzaan.
The best thing about this advert is that it perfectly includes the spirit of Ramadan and the brand. In the quest to show emotions, the identity of the brand isn’t lost and that for me makes this ad film a powerful one.
This advertisement went live on social media on May 14th. In almost a week, it has enjoyed millions of views across all platforms. In fact, all leading online magazines across the globe are also smitten by this beautiful creation.
Watch The Ad Film