Parle G has come up with a brand new ad campaign, #YouAreMyParleG. Through 5 different TVCs, the brand is encouraging consumers to acknowledge those who have supported them in life. Servant, boss, teacher, neighbour, roommate, all are shown love and respect in the 5 ad films.
For generations, Parle G is an integral part of Indian households. Consumers have a sense of familiarity with the product and Parle has rightly tapped on this very aspect.
The campaign has been conceptualised by Taproot Dentsu. All the 5 adverts are exactly 31 seconds long. They are all crisp, to the point, have suitable cast and look very fresh. They certainly have all the necessary ingredients to look attractive to the consumers.