30-year-old Lionel Andrés Messi Cuccittini is one of the greatest footballers of all time. The man broke many physical barriers with his passion for the game and deserves all the love and respect bestowed on him. According to Forbes Magazine, in 2017 alone Messi earned over $80 Million. Out of this, $27 Million came from Endorsement deals. And here we have a list of all the brands that have contributed in making Messi one of the highest paid athletes in the world.
Adidas first began sponsoring Messi in 2006. In February 2017, the brand took this relationship a step further and signed a lifetime sponsorship deal with the Argentinian footballer. This means, as long as his football career is alive, Messi will have Adidas by his side.
Messi became the global brand ambassador of Huawei in March 2016. If reports are to be believed, the Chinese Telecommunications equipment company spent $6 million on this deal.
Lionel Messi was roped in as the brand ambassador of Qatar based international telecommunications company – Ooredoo in 2013.
In the past few years with Lay’s, Messi has done various television, print and digital campaigns for the brand.
Gatorade is endorsed by legendary sportspersons like Usain Bolt, Lionel Messi, PV Sindhu, Elena Delle Donne, Jabari Parker, Dwyane Wade and many more.
- Expo 2020 Dubai UAE
Lionel Messi became the Global Ambassador of Expo 2020 Dubai in 2016.
In the early months of 2018, Mastercard brought Neymar Jr. and Lionel Messi in a campaign to fight child hunger.
Pepsi, Adidas and Konami were amongst the first brands that tied-up with the footballer.
Messi signed an endorsement deal with Spanish sunglasses brand Hawkers last year.
- Mengniu Group
Chinese dairy products and ice-cream brand Mengniu Group roped in Messi as its main face of promotions in February 2018.
- Sirin Labs
Towards the end of 2017, Israeli startup Sirin Labs roped in Argentina’s soccer star Lionel Messi as its brand ambassador.
In the past, Messi has also advertised Tata Motors, Kanomi, Nike, Dolce & Gabbana, Audemars Piguet, Gillette and Turkish Airlines.