Brand Endorsement Sports Sponsorships

Current Endorsement Deals in Lionel Messi’s Kitty

30-year-old Lionel Andrés Messi Cuccittini is one of the greatest footballers of all time. The man broke many physical barriers with his passion for the game and deserves all the love and respect bestowed on him. According to Forbes Magazine, in 2017 alone Messi earned over $80 Million. Out of this, $27 Million came from Endorsement deals.  And here we have a list of all the brands that have contributed in making Messi one of the highest paid athletes in the world.

  1. Adidas
    Adidas first began sponsoring Messi in 2006. In February 2017, the brand took this relationship a step further and signed a lifetime sponsorship deal with the Argentinian footballer. This means, as long as his football career is alive, Messi will have Adidas by his side.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Adidas
  2. Huawei
    Messi became the global brand ambassador of Huawei in March 2016. If reports are to be believed,  the Chinese Telecommunications equipment company spent $6 million on this deal.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Huawei
  3. Ooredoo
    Lionel Messi was roped in as the brand ambassador of Qatar based international telecommunications company – Ooredoo in 2013.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Ooredoo
  4. Lay’s
    In the past few years with Lay’s, Messi has done various television, print and digital campaigns for the brand.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Lay's chips
  5. Gatorade
    Gatorade is endorsed by legendary sportspersons like Usain Bolt, Lionel Messi, PV Sindhu, Elena Delle Donne, Jabari Parker, Dwyane Wade and many more.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Gatorade
     
  6. Expo 2020 Dubai UAE
    Lionel Messi became the Global Ambassador of Expo 2020 Dubai in 2016.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Dubai Expo 2020 global ambassador
  7. Mastercard
    In the early months of 2018, Mastercard brought Neymar Jr. and Lionel Messi in a campaign to fight child hunger.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners MAstercard
  8. Pepsi
    Pepsi, Adidas and Konami were amongst the first brands that tied-up with the footballer.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Pepsi.png
  9. Hawkers
    Messi signed an endorsement deal with Spanish sunglasses brand Hawkers last year.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Hawkers
  10. Mengniu Group
    Chinese dairy products and ice-cream brand Mengniu Group roped in Messi as its main face of promotions in February 2018.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Mengniu Group
  11. Sirin Labs
    Towards the end of 2017, Israeli startup Sirin Labs roped in Argentina’s soccer star Lionel Messi as its brand ambassador.
    Lionel Messi Brand Ambassador Endorsements Advertisements TVCs Sponsors Partners Sirin Labs

In the past, Messi has also advertised Tata Motors, Kanomi, Nike, Dolce & Gabbana,  Audemars Piguet, Gillette and Turkish Airlines.

 

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