May 14, 2018
Real Madrid Club de Fútbol is currently the second most valuable football club with an annual earning of over 1.3 Billion euros. With eminent players like Cristiano Ronaldo, Gareth Bale and Marcelo Vieira in the squad, the club isn’t just a crowd favourite but also a favourite of the brands that are looking to invest in the game of Football. No wonder, the Vikings enjoy plenty of sponsorships from across the world. Unlike their toughest competitor Manchester United, they do not have 55 sponsors but despite having less than half of that, the club manages to make a hell lot of money.
Here is the official list of all the partners of Real Madrid C.F. for this season.
Emirates is the official shirt sponsor of Real Madrid. The two organisations first joined forces in 2013 and later renewed their contract until 2022 in 2017. This present deal gives Real Madrid almost 70 million euros per year. Emirates is also the sponsor of Arsenal, Paris Saint Germain, AC Milan, Benfica, Hamburg SV, New York Cosmos, Olympiacos, the Emirates FA Cup, The Arabian Gulf League and the Asian Football Confederation.
Adidas replaced Kelme as the kit manufacturer of Real Madrid C.F. in 1998. As per their current contract, RM will earn almost 1 billion euros with this association. Adidas has also offered incentives to the club basis the individual performances of key players and the overall success in the Champions League.
Major telecommunications brand Movistar (Telefónica) signed a 2-year sponsorship deal with Real Madrid in March 2017 which is apparently worth 15 million euros. Telefónica also sponsors FC Barcelona.
In 2014, Real Madrid and Microsoft came together to create a digital platform to help the club connect better with its fans. The 4-year deal is apparently worth 30 million euros.
5. Nivea Men
What started in 2013 as a regional connection went global to 70 countries at the end of 2017. The cost of the deal wasn’t made public. Nivea Men has also partnered with Liverpool.
Audi and Los Vikingos deal went live in November 2014. Team players were gifted Audi cars to celebrate this association.
Real Madrid and South Korean Company Hankook Tire came together in 2016. Apart from various print, television and digital adverts, the brand also uses the Pitch LEDs for marketing during the matches.
Famous Spanish Beer Brand Mahou is expected to stay a partner of the white team till the end of 2018-19 season.
International retail forex broker Exness began sponsoring the Real Madrid C.F. in July 2017. Founded in 2008, the Exness Group will be the official trading partner of the whites for the next 3 years.
10. EA Sports
Since the beginning of 2015-2016 season, EA Sports has been the official video game partner of Real Madrid.
11. Hugo Boss
In 2016, Hugo Boss became the first official fashion partner of Real Madrid. The brand dresses up the white team’s men in formal attire.
Official Banking Partner in Spain and Portugal.
13. STC: Saudi Telecom Company
The deal is operative in Saudi Arabia, Kuwait, Bahrain and Indonesia.
Spanish betting company Codere Apuestas is the official betting partner of the club in the region.
In 2014, Real Madrid signed an exclusive video content partnership with Samsung in Spain.
Bupa’s brand Sanitas is a leading health and wellness services provider in Spain. It signed a sponsorship agreement with the Vikings in September 2011.
Coca-Cola is Real Madrid’s official soft drink and Powerade which also belongs to the Coca-Cola Company is the official sports drink of the club.
Spain’s leading light beer brand Tecate is a partner of Real Madrid for the Mexican market.
FUD signed a two-year sponsorship deal with the Whites in February 2016 for the Mexican market.
20. BT Sports
BT Sports is a group of sports television channels in Europe. The brand allows live streaming of Real Madrid matches on its platforms in the region.
21. Solán de Cabras
Mahou San Miguel Group’s mineral water brand – Solán de Cabras is the official regional partner of the Vikings in Spain.
22. Star Larger
Star is the official beer partner of the Real Madrid C.F. in Nigeria.