Hrithik Roshan was roped in as the brand ambassador of Nirma Advance in the later months of 2016. The detergent brand has done a couple of TVCs with the actor. Nirma has also used Hrithik’s face on its many digital and print media creatives.
Hrithik’s latest television commercial for the brand went public a few days ago. The 45 seconds shot shows Hrithik in various settings. At the end of every scene, something or the other happens and the actor’s clothes are ruined. In the end, Hrithik says the new tagline of the brand, “sirf yaadon ko sambhaliye, daagon ko nahi”.
The brand hasn’t yet revealed the agency and production house behind this advert. The names of the extra actors are also unknown.
Watch the latest commercial here