Fortune Oil’s Recent Ad Will Make You Crave For Achaar

Homemade pickles made in Indian households often travel to different relatives, neighbours and family friends. They build and nurture long-lasting bonds with every taste bud they touch.

Understanding this mindset of our culture, Fortune Kachi Ghani Pure Mustard Oil of Adani Wilmar Limited has come up with a beautiful ad film. A middle-aged woman is making some Aam ka Aachar on her terrace. Her daughter enters the scene and shows her a picture of a young man on her phone. The mother immediately recognises him and recalls how the man in his younger days loved her achaar. She is also sad that now he doesn’t remember her or the pickles.

So, her daughter clicks a picture of the freshly made pickle and posts it online. That same young man immediately recognises his favourite achaar and comments on the picture asking for a jar full of the pickle. This makes the mother really happy and she once again sits down to make another jar of her famous pickles.

The one and half minute advert has been conceptualised by  Ogilvy & Mather, Bangalore and directed by Vijay Veermal of Chrome Pictures. The mesmerising background score has been both directed and sung by Arjuna Harjai. The names of the actors are Anubha Fatehpuria, Swati Semwal, Kush Malhotra.

In the end, I would also like to mention that the brand has very subtly also played the card of Mothers Day which is just a few days away now. Considering that this day brings up a lot of emotions, the advert will definitely hit the nostalgia string of many.

Wath the advert here




Company: Adani Wilmar limited
Brand: Fortune Kachi Ghani Pure Mustard Oil
Agency: Ogilvy & Mather, Bangalore
Executive Chairman & Creative Director, Ogilvy India & South Asia: Piyush Pandey
Group Chief Creative Officer & Vice Chairman, Ogilvy India: Sonal Dabral
Chief Creative Officers, Ogilvy South: Azazul Haque, @Mahesh Gharat
Executive Vice President & Head of Advertising: Tithi Ghosh
Creative team: Nilay Moonje; Nilesh Kulkarni, Gaurav Sharma
Account Management: Sandra Patrao, Priyank Vaghela, Ashwini Singh
Agency producer: Rajib Baruah

Production House- Chrome Pictures
Director- Vijay Veermal
Producer- Poonam Wahi, Roopali Singhal
Project Coordinator- Napolean Daniel Amanna
DOP-Siddharth Diwan
Editor- Dipika Kalra
Music Director- Arjuna Harjai
Singer- Arjuna Harjai
Art Director- Niraj Kumar Singh
Costume Stylist- Prianca Jhaveri
Make-Up- Soniya Pillay

Cast- Anubha Fatehpuria, Swati Semwal, Kush Malhotra
Casting Director- Tulika Doogar
1 st AD- Swarup R Nanda
2 nd AD- Sonal Baviskar, Srijani Saha
Interns- Jai Sahni, Rahul Gone Karan Ghosh
Production Controller- Sandeep Gupta
Delhi Line Producer- Shailendra Kaushik
Storyboard- Amol Tupone
Food Stylist- Swati Desai
Pack Maker: Ismail Shaikh
DOP Assistant- Sunny Lahiri
Gaffer- Praful
Focus Puller- Sudhakar Singh
Art Assistant- Vansheeka
Costume Assistant- Shashank Kumar Pandey
Post Producer- @Dutta Yewale
Post Supervisor Assistant- Sanjay Malvankar
Post Production Studio- Splice Studioz
Voice Over- Aman Rai
Colorist- Navin Shetty (Nube Studios)
Online Editor- Ajinkya Jadhav
Sound Engineer- Sashvat Suresh Rishabh Bose

Post Production assistant- Abhishek Singh
Sr. Accountant- Kalpesh Darji
Accountant- Vikas Tambe
Production Boys- Sharad Nair Surendra Gaur, Ashok Redy, Narendra Rajput, Nandkumar Gupta,
Manish Singh

Jis aangan me bachpan beeta kaise bhoolonga
Kachi kairi pakka papita kaise bhoolonga
Neem k patte jugnoo kanche
Bakse rakhoonga
Khatti barni wala bachpan
Phir se chakhoonga

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